Newark City Parks

In early 2025, Newark City Parks began a brand revamp with the Rutgers University–Newark Design Consortium. I joined to design their summer calendar and implement their new website using the updated visual identity.

Building on the refreshed brand, I expanded the color palette and imagery treatments for the Summer 2025 brochure. The imagery was conceptualized as a puzzle reflecting Newark's five parks, each functioning as a "piece" of the city's larger mosaic. Dynamic typography announces the summer theme and infuses playfulness throughout.

Website: The website prioritizes ease of navigation for residents and ease of updates for team members. We continued the color-categorization system: each park received its own color and dedicated page featuring maps, summaries, playlists, events, and news. We integrated external applications (Google Forms, payment portals, Google Maps) directly into the site, streamlining the user experience.

The redesigned website strengthens the connection between Newark residents and their parks, making it easier to discover events and participate in community programming.

Website Content Support — Matheus Cauva & Mansi Patel