Newark Grounds
Year: 2024 -2025
The visual identity for Newark Grounds’ map draws inspiration from the patterns and textures found in the 72 artworks along the corridor, as well as from imagining how topographic graphs might appear within an urban landscape. The use of sky and cloud imagery, windows, and asphalt textures references Ras Baraka’s poem Ballad of the Morning Street—a piece that Design Consortium incorporated during the project’s early development.
These visual elements were intentionally woven into the map’s narrative: we begin by entering through the sky on the cover, move through the corridor’s pathways and artworks, and end with the asphalt on the back cover, symbolizing grounding and arrival.
Custom illustrations and icons were developed to reference iconic Newark buildings and creative spaces, adding a layer of local specificity and cultural context.
The map’s visual system extends across all project touchpoints, including social media templates, the wayfinding system, and the website. Each extension draws on the map’s patterns, layout language, and graphic logic, creating a cohesive, recognizable identity across platforms.
Typographic Poster/ Animation :
The typographic poster was designed as a takeaway print included within the map. Its typography draws from the same patterns and textures found along Treat Pl in Newark, this time explored within my own style. A more vibrant color palette was introduced, allowing the piece to stand on its own once detached from the map—intended to be torn off and kept by the user.
Newark City Parks
Year: 2025-Present
In early 2025, Newark City Parks began a brand revamp in collaboration with the Rutgers University–Newark Design Consortium. I was brought onto the team to design their summer calendar and implement their new website using the updated visual identity.
Building on the foundation of their refreshed brand, I expanded the color palette and imagery treatments, which debuted in the Summer 2025 brochure. The brochure’s imagery was conceptualized as a puzzle—reflecting Newark’s five parks. Each park functions as a “piece” of the city’s larger mosaic, allowing us to highlight key moments, environments, and recognizable elements from each location on the front cover. Dynamic typography was introduced to announce the summer theme and to infuse a sense of playfulness and energy throughout the piece.
Website:
The primary goal for the website was to create an interface that Newark residents could navigate with ease and that team members could update with ease. We continued the color-categorization system introduced in the brochure and Visual identity: each park was assigned its own color and given a dedicated page featuring maps, summaries, playlists, events, and news. For sections where events and news appear together, color is used to clearly distinguish the two, reinforcing the brand’s visual logic and making the information easier to browse. We also integrated external applications—such as Google Forms, payment portals, and Google Maps—directly into the website, streamlining the user experience and reducing the need to navigate between multiple platforms.
Ultimately, the redesigned website strengthens the connection between Newark residents and their parks, making it easier to discover events, plan visits, and participate in community programming.
Light Installation
Year: 2025-Present
Lives in Translation began as a series of early visual explorations investigating how multilingual experience can be represented through light, movement, and spatial systems. Drawing from 2019 multilingual data, I tested circular and linear structures to examine how languages circulate, overlap, and shift within the mind. These studies informed a motion mockup that translates linguistic data into an embodied, emotional experience through illuminated forms, flowing line patterns, and shifting color. The project explores language not as a static system, but as something fluid, layered, and continuously in motion.
This concept was selected for expansion into a full gallery exhibition at Project for Empty Space, opening Spring 2026.
